Selected proof
UGC, creator-led ads, reaction content, and story-first social that keeps people watching.
Different formats, same goal: help brands build meaningful connection, not sterilized calculation. These examples show the mix of watchability, personality, saves, search intent, and on-camera trust I bring to paid and organic content.
Coursera
I turned a learning journey into a social series people actually wanted to follow, proving I can make educational content feel bingeable instead of worthy-but-ignored.
- 103K+ views on the strongest video in the series
- 54K+ and 33K+ follow-up posts kept the momentum going
- Strong search-led discovery around Coursera and the Google UX Design Certificate
- Why brands hire this: it shows I can build repeatable, search-friendly content that earns saves and return viewers
Tiramisu French Toast
This is the kind of reaction-led food content brands pay for when they want genuine curiosity, an immediate hook, and a payoff that feels believable instead of over-scripted.
- Shows the kind of spontaneous, trustworthy reaction brands want in creator ads and organic social
- Balances personality, concept, and a clear product or story payoff
- Why brands hire this: it proves I can sell a moment without making it feel salesy
Cinematic Video Diary
This is the more reflective, cinematic side of my work, useful for brands that want emotional pull, mood, and a stronger story arc than a standard product clip.
- Leans into mood, pacing, and narrative instead of just coverage
- Shows a more cinematic side of my voice on camera
- Why brands hire this: it works for lifestyle, tech, and personal-brand storytelling that needs feeling, not just footage
Services
UGC, creator ads, and on-camera content for brands that want story and conversion.
You do not need more content for content's sake. You need content that sounds human, holds attention, and makes people trust what they're seeing enough to keep watching, saving, or buying.
Monthly content packages for brands that are done winging it week to week
On-camera hosting for creator-led ads, TikTok, Reels, explainers, and social campaigns
UGC videos with real reactions, clear hooks, and social-first pacing
Reaction-led food, lifestyle, fragrance, and product storytelling
Story-focused lifestyle diaries and cinematic social content with emotional pull
Brand photography and supporting stills so the whole campaign looks like it belongs together
Things I'm really good at
Turning a loose brief into a clear content angle worth watching
Making creator ads feel natural instead of painfully scripted
Hosting, reacting, and keeping attention alive on camera
Delivering brand-ready content without a chaotic handoff
About Jada
Based in
TorontoAvailable for
Remote + local shootsBest fit
Monthly brand workCurious, on camera, and commercially useful.
Hey there, I'm Jada, a Toronto content creator with a curious brain, a playful streak, and a real love for making branded content with a personal touch.
I work best with tech, food, lifestyle, fragrance, education, and Toronto brands that need creator-led ads, organic social content, on-camera hosting, monthly content packages, or event coverage. I care about how people actually watch: the hook, the save, the rewatch, the trust, and whether the final piece feels sharp without losing personality.
Tech
Food
Lifestyle
Fragrance
Local Toronto brands
Events
Cafes
Education
Beauty
Process
Low drama. Good communication. Content that gets made.
I like a clear brief, a real goal, and a fast path from idea to final export. We figure out the angle, make the thing, and get it out into the world without pretending three deliverables need seventeen meetings.
Figure out what the content needs to do
We get clear on audience, angle, platform, and what you actually need the viewer to feel, remember, or do.
Build the concept around real attention spans
I turn the brief into hooks, scenes, and structure that suit TikTok, Reels, and social feeds instead of fighting the platform for no reason.
Shoot it so it feels alive
I handle the hosting, reactions, pacing, and edit so the end result feels natural, sharp, on-brand, and still like a human touched it.
Hand it over ready to post
You get content your team can post, repurpose, brief from, and build on without a chaotic handoff or a mystery folder situation.
Contact
Let's talk.
Best for monthly creator partnerships, UGC campaigns, creator-led ads, on-camera hosting, brand photography, event coverage, and social-first storytelling.
Available for: Toronto shoots + remote projects
Best fit: Tech, food, lifestyle, fragrance, education, and local Toronto brands
Email: byjadapoon@gmail.com
Discovery call: Book a time here